OUR STORY

PHILOSOPHY

l.a. ROUGE was born on a walk through Amy’s garden, herbs fragrant, air thick with possibility. We wanted to capture that feeling, the way scent lingers in the air and pour it into a candle that finally deserves a seat at the dinner table.

We are dear friends, who have spent our lives creating experiences, designing brands, homes and dinners that stretch long into the night. We love how scent holds memory and believe in the power of small things done beautifully.

This is our love letter to it all.

Each l.a. ROUGE candle is hand-poured in Los Angeles using non-toxic ingredients and essential oils. Designed to be enjoyed alongside the meal, mix and match our scented candles to complement your menu and create your own scent recipe.

Our signature red wick disappears once lit, leaving nothing but scent, light through the crystal and a little bit of magic.

l.a. ROUGE isn’t just a candle. It’s an invitation, to gather, to linger and to forget what time it is.

Welcome to l.a. ROUGE.

ABOUT US

LUCINDA LENT
Visionary entrepreneur and brand strategist with extensive experience in building and scaling luxury and lifestyle brands. As former Executive Director of L.A. Dance Project, she led strategic partnerships with Van Cleef & Arpels and Zadig & Voltaire, elevating the company's global profile. As a Shark Tank awardee, she co-founded and franchised The COOP, transforming it into a nationwide success. Her ability to blend artistic vision with business acumen makes her a leader in brand growth and positioning.


AMY NEUNSINGER
A master of ambience, Amy understands that light shapes everything - mood, atmosphere and the way we experience a space. As a celebrated photographer, interior designer and expert hostess, she creates moments that feel as good as they look. On HBO Max’s Capturing Home, she transforms spaces with warmth and intention, making every detail meaningful. Her timeless style and expertise has earned the trust of global brands along with clients including Architectural Digest, Vanity Fair, Mark SIkes, Leanne Ford, Reese Witherspoon and Kate Hudson.